As the Sales Director at Barron McCann, a leading provider of IT services across retail, hospitality, travel, banking, and payments throughout the UK and Europe, Gary Piper shares his expert insights on the top retail technology trends shaping the future as we approach 2025.
1. Emerging Revenue Streams and Digital Media
According to Gary, additional revenue streams, such as digital media and advertising spaces, are set to become increasingly vital for retailers. On-screen advertising within stores, along with Wi-Fi advertising, represents a major opportunity. These advertising spaces, traditionally managed by marketing and IT teams, will increasingly attract external advertisers. Retailers will need to build the infrastructure necessary to support smarter technologies capable of delivering targeted, location-based advertisements throughout the store.
2. Smart Shelf Solutions and Loyalty Innovation
Smart shelf solutions are gaining traction, with shelf-edge labelling improving pricing accuracy while integrating with consumer-facing apps such as Tesco’s Clubcard app. These apps enable members to view exclusive pricing, fostering customer loyalty. Gary emphasises that supermarkets and fashion retailers are leading this charge, with supermarkets innovating rapidly to maintain brand loyalty in a highly competitive landscape. Retailers must double down on loyalty programmes, leveraging technology to create personalised experiences for their customers.
3. Generative AI: A Game-Changer for Retail
Generative AI is transforming retail by enhancing customer experiences, streamlining operations, and boosting productivity. By analysing user data and demographics, generative AI enables hyper-personalised product recommendations and optimised inventory management. For instance, retailers can use AI insights to distribute inventory more strategically, reducing waste and increasing sales.
Additionally, generative AI can revolutionize workforce planning by analysing foot traffic patterns. This data allows retailers to allocate resources more effectively and ensure proper staffing levels based on time, location, and geography.
4. Autonomous Checkout Systems and Cashierless Stores
By 2025, autonomous checkout systems and cashierless stores will further reshape retail environments. High-traffic venues, such as sports arenas, are already adopting these systems to improve speed and efficiency without relying on facial recognition. Smart checkout solutions equipped with cameras and scales are becoming more common, reducing errors and enhancing the shopping experience.
5. Sustainability and the Eco-Conscious Customer
Sustainability is a critical focus for retailers aiming to attract eco-conscious customers. Features like EV charging stations not only support environmental goals but also build customer loyalty. Gary notes that the true value lies not in direct revenue from chargers but in meeting the expectations of sustainability-minded shoppers.
Retailers are also moving towards low-carbon logistics, adopting green vehicles for last-mile deliveries and encouraging sustainable practices among employees and customers. Recycling IT hardware and embracing green technologies are additional steps retailers can take to align with customer values and position themselves as leaders in sustainability.
6. Employee Experience and Safety
Retailers will prioritise creating a safe, positive, and efficient work environment for store associates to improve employee satisfaction and retention. Technologies like VoCoVo headsets enhance safety by facilitating quick communication and response to incidents. Generative AI further supports workforce management, helping retailers balance staffing needs effectively.
7. Maximising Operational Efficiency
Operational efficiency remains a top priority, especially in areas like loss prevention. RFID technology is eliminating manual scanning, speeding up processes, and reducing losses. Self-checkout innovations are also helping retailers address common operational challenges while improving the customer experience.
The Road Ahead
As we approach 2025, retailers face the dual challenge of staying competitive while meeting evolving customer expectations. Leveraging advanced technologies, aligning with sustainability goals, and enhancing employee experiences will be crucial for success in this fast-evolving landscape. Barron McCann remains committed to supporting retailers on this journey through cutting-edge IT services and solutions.
Sales Director, Barron McCann
