In today’s fast-evolving retail landscape, businesses must adapt to new consumer expectations, technological advancements, and shifting market dynamics.
According to Gartner, “Unified retail commerce is the dominant modern business strategy reshaping the retail industry for both retailers and consumers. Retail CIOs can use this research to understand the foundation of the strategy, its benefits and business opportunities for competitive advantage”.
Gain insights into:
•The importance of a unified front and back end to enable a cohesive single view of the ‘customer’ and ‘retailer’
•The evolution of Modern Retail
•The Three Core Pillars Supporting Unified Retail Commerce
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Disclaimer: Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Gartner, Quick Answer: What Is Unified Retail Commerce, and Why Does It Matter?, 14 June 2024, Max Panther Hammond
