Nottingham Trent University Students Gain Real-World Marketing Experience with Retail Assist and Barron McCann

Barron McCann Group’s dedication to Corporate Social Responsibility (CSR) and community engagement was recently highlighted through a unique partnership with Nottingham Trent University. As part of the Integration Communications module for the BA Marketing course, a group of talented marketing students was invited to participate in a dynamic, three-day marketing campaign project alongside Retail Assist and Barron McCann, both part of the wider Barron McCann Group.

Guided by Andréa Williams, Head of Marketing at Retail Assist, and Chloé Farmer, Head of Marketing and Communications at Barron McCann, the students concentrated on penetrating new markets with current services. This project involved crafting ideal customer profiles, understanding buyer personas, and investigating effective marketing channels. The hands-on experience allowed students to apply various marketing tools and theoretical knowledge to real-world scenarios.

Additionally, the students benefitted from a session with Kerry Ganly from Penguin PR, who provided valuable insights on digital and traditional public relations, best practices, and emerging trends. These sessions significantly enriched the students’ learning journey, offering them inspiration and practical knowledge to further their studies.

Olivia Gregory, a BA Marketing student, reflected on the programme: “Being part of the work experience programme has been an incredible journey. The hands-on learning and guidance from Andréa, Chloé, and Kerry has truly enhanced my understanding of Marketing and PR. I’m excited to apply these new skills in my future career!”

This collaboration has proven to be an invaluable experience for aspiring marketers. The students had the chance to work in a live environment, refining their skills and learning directly from industry professionals. Their innovative ideas and fresh perspectives showcased a profound understanding of both marketing theory and its practical application.

Dr. Samantha Read, Principal Lecturer in Marketing at Nottingham Trent University, commented: “It has been incredibly valuable to embed real-world marketing experience within our Integrated Communications module through the continued support of Andréa at Retail Assist and the team at Barron McCann. The students have not only gained first-hand experience of working on cross channel communications, they have benefited from the supportive advice and inspiration that has come from working directly with a group of fantastic role models.”

In addition to this initiative, Barron McCann has also opened its doors to and other local schools, providing pupils with valuable insights into the working world. This effort underscores their commitment to nurturing the next generation of professionals.

Chloé Farmer, Head of Marketing and Communications at Barron McCann, commented: “Providing work experience opportunities for graduates, pupils, and students is crucial. It allows them to gain practical insights and skills that are essential for their future careers. We believe in supporting and inspiring young talent by giving them a glimpse into the professional world and helping them build a strong foundation for their future. The students conducted themselves with great professionalism, offering impressive ideas and insights that showcased their potential.”

Barron McCann and Retail Assist, both integral parts of the Barron McCann Group, extend their gratitude to everyone involved.



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